I hacked my way there like this: I created the ionic “loyalty” demo project. Independently, I created a phonegap project. I built the phonegap project and made sure it came up on my phone running the phonegap developer app. Then I merged the loyalty project files into the phonegap project: I copied over everything that didn’t exist in the phonegap project, and I copied over everything in the www directory. Finally, I did an ionic build ios and a phonegap build ios, phonegap serve, and the loyalty app came up on my phone. It’s a hack, but I’m just starting out.
By the way, here is another way to do the same sort of thing: Go to http://apps.ionicframework.com/, you can upload your project there and then run it on your iPhone using an iPhone app called Ionic View (not sure if they have an Andriod yet), which is similar to the phonegap developer app.