Ionic Cordova Windows sign certificate

Ha Everyone
I want to put the Ionic Windows UWP App on the windows Market
the market claim us sign the PublishId、PublishName、AppName
Then 3 value is from PFX certificate
I alsi try the cordova [#signing-an-app]
But when i build it will be fails

ALL certificate


ionic cordova build windows – -- arch=“x64”
it will stop at the error[warning APPX0107](error APPX0107: The certificate specified is not valid for signing.