Deploying many apps from one codebase

So I’m developing a new app that I’m planning on branding to any client logo and name and looks.

Is there a way doing this the right way? Automated somehow?

It’s everything from api URL, custom css files and generation of all the splash screens and icons.

Hopeful someone here can share some advice how to best automate this process. Thanks

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this is actually not a topic for ionic. its a general question for project management.
maybe you will find an answer on SO.