This is a major issue for me too. At the minute ionic run ios is unusable and the only way to run on my phone is to use Xcode. I’m amazed that this hasn’t been resolved yet considering it renders ionic CLI useless for actual testing on a phone. A shame as the live reload functionality would be great to have whilst testing live on a device.
Hopefully the Cordova/ios-deploy team will get this resolved soon. Judging by the number of comments on the GitHub issue that @max linked to, we are not alone!
Cordova: 3.6.3-0.2.13
Ionic: 1.2.5
ios-deploy: 1.1.0
Xcode: 6.0.1 (6A317)