Google Analytics vs Firebase Analytics


What are the pros and cons of Google Analytics and Firebase Analytics?
Which one are you using, and why?

So far, I think I have figured this out:

Google Analytics


  • possibility to share access to a specific GA property (without having to share anything else)
  • track events, just like you would do with a website (“trackEvent”)


  • no “audiences” feature as in Firebase Analytics (except for GA segments)

Firebase Analytics


  • “audiences” feature that integrates well with other Firebase features (e.g. push notification to a target audience)
  • easy integration with Ionic Native plugin (“logEvent”)


  • no way of sharing access to analytics, without exposing the rest of Firebase

Is my understanding correct, or am I missing something?
Does the difference boil down to the “audiences” feature and the different ways of sharing access to the analytics data, or are there other key differences?


I am in this exact predicament. It’s a shame that “non code” questions doesn’t attract the attention of Ionic’s forum members.