Build address link to open in any map app

Probably a long shot but what I’m trying to do is have the ability for a user to click an address (or a button) that would give them the option(s) to open the address in some map app. The world seems to be tied to google maps so not easy to break free of it. Our customers could have different map apps installed.
Really seems like the problem is there is no way to setup a link and let the web know its an address.
I tried something like this window.open(‘maps://?q=’ + address, ‘_system’); didn’t really work.

Pretty much a long shot.