Unable to emulate or run ios using ionic cordova emulate ios or ionic cordova run ios

Unable to emulate or run ios using ionic cordova emulate ios or ionic cordova run ios command. Please advise!
Here is the error
CLANG_ALLOW_NON_MODULAR_INCLUDES_IN_FRAMEWORK_MODULES = YES
CODE_SIGN_ENTITLEMENTS = $(PROJECT_DIR)/$(PROJECT_NAME)/Entitlements-$(CONFIGURATION).plist
CODE_SIGN_IDENTITY = iPhone Developer
ENABLE_BITCODE = NO
GCC_PREPROCESSOR_DEFINITIONS = DEBUG=1
HEADER_SEARCH_PATHS = “$(TARGET_BUILD_DIR)/usr/local/lib/include” “$(OBJROOT)/UninstalledProducts/include” “$(OBJROOT)/UninstalledProducts/$(PLATFORM_NAME)/include” "$(BUILT_PRODUCTS_DIR)"
OTHER_LDFLAGS = -ObjC
SWIFT_OBJC_BRIDGING_HEADER = $(PROJECT_DIR)/$(PROJECT_NAME)/Bridging-Header.h

xcodebuild: error: Unable to find a destination matching the provided destination specifier:
{ platform:iOS Simulator, OS:latest, name:iPhone SE }

The requested device could not be found because multiple devices matched the request.

Available destinations for the "isp-frontend" scheme:
	{ platform:iOS Simulator, id:8C1C44E3-3C0D-49AA-946C-6635B5517B89, OS:10.3.1, name:iPad (5th generation) }
	{ platform:iOS Simulator, id:A4D691C9-7762-47DA-A892-CD165A47C991, OS:10.3.1, name:iPad (5th generation) }
	{ platform:iOS Simulator, id:47298E05-0687-4591-921E-49BFADB99387, OS:10.3.1, name:iPad Air }
	{ platform:iOS Simulator, id:6917E1ED-9FEE-48EA-BC25-D1B6F8A20D88, OS:10.3.1, name:iPad Air }
	{ platform:iOS Simulator, id:5777462E-0AAF-4E83-86C8-3143929372D1, OS:10.3.1, name:iPad Air 2 }
	{ platform:iOS Simulator, id:C701D87C-56C6-493A-B62A-554C0D42104D, OS:10.3.1, name:iPad Air 2 }
	{ platform:iOS Simulator, id:3252ACB2-8C69-4BDE-B77A-6E39B1687A9E, OS:10.3.1, name:iPad Pro (9.7 inch) }
	{ platform:iOS Simulator, id:891DD286-A08C-4F67-8110-CC382D4458B3, OS:10.3.1, name:iPad Pro (9.7 inch) }
	{ platform:iOS Simulator, id:7F5C29AD-65B4-4917-9E9D-45B51E05644D, OS:10.3.1, name:iPad Pro (10.5-inch) }
	{ platform:iOS Simulator, id:BA4BCE28-902B-4299-9A34-18F5AA71538C, OS:10.3.1, name:iPad Pro (10.5-inch) }
	{ platform:iOS Simulator, id:25EC214C-F8B7-4072-8F98-F86B974E3676, OS:10.3.1, name:iPad Pro (12.9 inch) }
	{ platform:iOS Simulator, id:A45B69E7-0AAB-48B8-80AE-C2F9DA2401AD, OS:10.3.1, name:iPad Pro (12.9 inch) }
	{ platform:iOS Simulator, id:ABCFF3B5-1A4C-422B-89A6-915FEC732FAD, OS:10.3.1, name:iPad Pro (12.9-inch) (2nd generation) }
	{ platform:iOS Simulator, id:FBDAF765-F8F8-4D85-9FF5-A5EA76D1CF37, OS:10.3.1, name:iPad Pro (12.9-inch) (2nd generation) }
	{ platform:iOS Simulator, id:06B290AC-AB0A-405F-94F9-43613960375F, OS:10.3.1, name:iPhone 5 }
	{ platform:iOS Simulator, id:781744A8-B880-4DDA-ACEA-A361155F83FE, OS:10.3.1, name:iPhone 5 }
	{ platform:iOS Simulator, id:8840E3F8-2A82-4306-9C10-470D5B335035, OS:10.3.1, name:iPhone 5 }
	{ platform:iOS Simulator, id:433332C5-D1B7-4F96-A142-F6112E9A0F87, OS:10.3.1, name:iPhone 5s }
	{ platform:iOS Simulator, id:E3EE99D1-3CDE-497C-8446-50B58C21A62C, OS:10.3.1, name:iPhone 5s }
	{ platform:iOS Simulator, id:F93DFEA1-ED43-48D5-966D-1854E2CE0C2B, OS:10.3.1, name:iPhone 5s }
	{ platform:iOS Simulator, id:80D60156-AD26-42D3-8A8C-252876E3F5C0, OS:10.3.1, name:iPhone 6 }
	{ platform:iOS Simulator, id:96B5E847-9676-4C31-A300-BBD696FBA3B2, OS:10.3.1, name:iPhone 6 }
	{ platform:iOS Simulator, id:BD9BCF37-7070-460F-82E7-45E4C5A57714, OS:10.3.1, name:iPhone 6 }
	{ platform:iOS Simulator, id:2FD80687-1D1D-4790-92F2-9B3F795F11BE, OS:10.3.1, name:iPhone 6 Plus }
	{ platform:iOS Simulator, id:4E8B4371-FC34-4CB4-836A-379C6BC38F18, OS:10.3.1, name:iPhone 6 Plus }
	{ platform:iOS Simulator, id:9C1E517F-FB15-4092-B852-448337E5DFBC, OS:10.3.1, name:iPhone 6 Plus }
	{ platform:iOS Simulator, id:059CAD80-27D7-4763-920F-6A7D10024648, OS:10.3.1, name:iPhone 6s }
	{ platform:iOS Simulator, id:95C0FBD8-9836-40ED-A1CE-2CE17383D2A2, OS:10.3.1, name:iPhone 6s }
	{ platform:iOS Simulator, id:D3C89F37-DD35-47E0-9BAC-019488C958BB, OS:10.3.1, name:iPhone 6s }
	{ platform:iOS Simulator, id:41F2582B-1842-4200-B6A3-A749A801D635, OS:10.3.1, name:iPhone 6s Plus }
	{ platform:iOS Simulator, id:4481ADBA-35AA-4168-A48A-FD079FE215CB, OS:10.3.1, name:iPhone 6s Plus }
	{ platform:iOS Simulator, id:AFA99DB3-976B-4FAA-AEFC-6D15D51C2966, OS:10.3.1, name:iPhone 6s Plus }
	{ platform:iOS Simulator, id:3B51CA00-D3CB-4869-97FF-074A9A4D07DD, OS:10.3.1, name:iPhone 7 }
	{ platform:iOS Simulator, id:8599B81C-7BEB-498A-A195-326DA8D3AC12, OS:10.3.1, name:iPhone 7 }
	{ platform:iOS Simulator, id:A47F89B2-C909-4241-A866-2D60624DA938, OS:10.3.1, name:iPhone 7 }
	{ platform:iOS Simulator, id:06A9BDA9-427A-499E-BDEB-19E178F9C040, OS:10.3.1, name:iPhone 7 Plus }
	{ platform:iOS Simulator, id:103B652E-7ACF-499E-BDE2-5A8C3B55BAC8, OS:10.3.1, name:iPhone 7 Plus }
	{ platform:iOS Simulator, id:A2E70B4F-828D-43EF-B2D8-220D2C6B2B79, OS:10.3.1, name:iPhone 7 Plus }
	{ platform:iOS Simulator, id:698DF956-A113-4D64-B65A-BB4F8B22BE88, OS:10.3.1, name:iPhone SE }
	{ platform:iOS Simulator, id:6F0AC87C-E66F-41EE-A8E3-11AD051A1541, OS:10.3.1, name:iPhone SE }
	{ platform:iOS Simulator, id:F68F51A2-DED0-4724-B3C7-02836AAD27A0, OS:10.3.1, name:iPhone SE }

Ineligible destinations for the scheme:
	{ platform:iOS, id:dvtdevice-DVTiPhonePlaceholder-iphoneos:placeholder, name:Generic iOS Device }
	{ platform:iOS Simulator, id:dvtdevice-DVTiOSDeviceSimulatorPlaceholder-iphonesimulator:placeholder, name:Generic iOS Simulator Device }

Here is ionic info details

@ionic/cli-utils  : 1.8.1
ionic (Ionic CLI) : 3.8.1

global packages:

Cordova CLI : 7.0.1 

local packages:

@ionic/app-scripts : 1.3.12
Cordova Platforms  : android 6.2.3 ios 4.4.0
Ionic Framework    : ionic-angular 3.2.0

System:

ios-deploy : 1.9.1 
ios-sim    : 6.0.0 
Node       : v6.11.0
npm        : 3.10.10 
OS         : macOS Sierra
Xcode      : Xcode 8.3.3 Build version 8E3004b