I tried a basic static link and It Just Works!
If somebody wants to try just import DeepLinkConfig:
import { IonicApp, IonicModule, DeepLinkConfig } from 'ionic-angular';
And add deepLinkConfig after the normal Ionic config inside the imports array:
IonicModule.forRoot(App, {}, deepLinkConfig)
The next question now is now to add unique ids for data as a segment, like /users/123, so we can feed it to the navParams and load the right content for the page (if that is how it works).
This is exciting. Waiting for the docs to be finished! 