How i count get ipa from xcode

i build my ionic app in xcode and he working in emulator
but i need to send my app to some person but i don’t know how ??
he create .app but .app not work in iphone
please help me to résolve this problem

apple Dev account for 100 bucks -> Testflight? (the official solution)
or send the xcode project and let them compile it themselves.
With jailbroken devices there might be more options.