I had a similar error (... does not contain bitcode.)
I found a solution here: libGoogleAnalyticsServices.a(TAGDataProvider.o)' does not contain bitcode · Issue #148 · danwilson/google-analytics-plugin · GitHub
I just found a workaround by setting Project > Build Settings > Build Options > Enable Bitcode = No, as mentioned by @aderowbotham in #136.