Putting iOS app elsewhere than apple store

I have an app not for commercial use and to limited public. What I want to achieve is to allow a user (who obtained the location/link of app) install it with little to no hassle, so that means no jailbreaking and stuff (unless it is the only option), so basically like an apple store, but not apple store. Is there a way to achieve it?

@blazkowicz There’s the testFlight alternative: https://developer.apple.com/testflight/

there is an limit of users you can add

Good idea, however I am after more autonomous. My app is portfolio app and what I want the potential recruiters to check it out without me knowing about.
It is easily achievable in android, but ios is a bit different kind of beast in this matter.

yeah then you can use Testflight …