How to implement Facebook app install campaign

I’ve been asked to implement the Facebook SDK for retargeting by a company called Adroll.

Here is a snippet from their e-mail:

We can easily get started with a mobile newsfeed campaign utilizing Facebook… We also offer app install campaigns and I have included below all of the items that we would need from you in order to proceed.

  1. Confirmation that the advertiser must either have the Facebook SDK placed in their app, or have an SDK from a FB Qualified SDK. An up to date qualified MMP list can be found at the following link:
    http://www.facebook-pmdcenter.com/partners

I’m pretty confused on how to do this. I found this on stackoverflow but it seems overly complicated: http://stackoverflow.com/questions/20305956/how-do-i-implement-facebook-mobile-install-ad-tracking-in-phonegap-cordova-proje

Any assistance is appreciated. :smile:

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