Deeplink in QR code not working on iOS insists on using “Search Web in Safari”

I have deeplinks working fine for both ios and android on my app if I click on them as links.

However when scanning the deeplink url as a QR code ios insists on opening safari and trying to use the url in a google search. “Search Web in Safari”. The QR code works fine on Android.

Any idea why the deeplink url would work when clicked on but not from a QR when scanned with the camera on ios?

I am using iOS 14.6 and the version of the app with the associated domain entitlements has not yet been deployed to the app store.

I just needed to add https:// to the prefix. Friday afternoon error.